BASF reveals new strategy focused on profitable growth and zero CO2 emissions

“With our new strategy, we are setting BASF on a course for growth,” said Dr. Martin Brudermüller at the presentation of BASF’s new strategy in Ludwigshafen. The Chairman of the Board of Directors highlighted the positive evolution in recent years: “Since 2012, our operating income before depreciation, amortization and special items has grown an average […]

B2B marketing and profitable business growth

There are three key fronts that impact on sustainable results: strategy, growth projects and comprehensive communication. Most industrial companies were born and grew with great success without a marketing area. Market conditions have changed, and what can marketing do for business development today? Let’s see. The marketing effort must focus on profitable growth strategies. You […]